Services / Formula 1 & MotoGP Development
Build a Grand Prix proposition that works as sport, entertainment and business.
A credible Formula 1 or MotoGP opportunity connects promoter strategy, host-city value, fan experience, sporting product, partner activation, infrastructure, delivery and a durable operating model.
The venue is a platform, not only a circuit.
Dromo supports promoters, cities, investors and delivery partners in shaping the complete proposition: destination positioning, candidate site, fan journey, access and public transport, general admission and hospitality, sponsor and brand activation, temporary and permanent assets, CAPEX, programme and legacy use.
The technical concept ensures that the circuit, infrastructure and event operations meet the sporting requirements; the wider plan creates a coherent live experience before, during and after each track session. Dromo acts as an independent adviser and does not represent Formula 1, the FIA, the FIM or MotoGP Sports Entertainment Group, S.L. (formerly Dorna Sports), and does not speak on their behalf.
Connected capability
From hosting ambition to repeatable event value.
Promoter Proposition
Define audience, destination, event identity, stakeholder value and long-term objectives.
02Fan Journey
Connect discovery, ticketing, travel, arrival, circulation, viewing, content, food, retail and departure.
03Sport & Show
Protect racing quality while coordinating entertainment, ceremony and the rhythm of the weekend.
04Hospitality & Partners
Plan premium products, sponsor activation, media and brand environments into the venue.
05Business Case & CAPEX
Align permanent and temporary scope, revenue logic, investment maturity, risk and legacy.
06Operations & Evolution
Carry the proposition into readiness, event delivery, maintenance and improvement across editions.
Continue through the Dromo system
Markets, services and evidence remain connected.
Create a Grand Prix proposition people choose to attend and partners can sustain.
Dromo can join a confidential promoter, city, investor or delivery team from opportunity assessment through operations.
Discuss the requirement with Dromo