Porsche Experience Center Franciacorta

THE PROJECT

With a total area of 60 hectares and an investment of €28 million, the Italian Porsche Experience Centre in Castrezzato, Brescia, is the largest in the world, following those built in Leipzig, Silverstone, Atlanta, Le Mans, Los Angeles, Shanghai and Hockenheim. Dromo was the specialist designer of the infield and off-road tracks and of the upgrade of the existing main track to FIA Grade 2.

The infield area was designed to provide an engaging driving experience, with a low-friction track, slalom and braking areas for guests. The off-road area allows guests to experience demanding conditions such as steep climbs, dusty and uneven roads, and realistic obstacles. The main track was upgraded to FIA Grade 2, with safety improvements and resurfacing to enhance the driving experience.

COUNTRY:

Italy

TEAM LEADER:

Jarno Zaffelli

PROJECT TEAM:

Alberto Marzi (Technical Director),
Francesco Grana (Head of Circuit Design),
Federico Vennarucci (Head of Engineering Design),
Orazio Bonassi (Pavement Specialist),
Filippo Piccoli,
Elisabetta Maria Terenziani,
Lorenzo Bonezzi,
Tatiana Rota.

PROJECT MANAGER:

Arcadis Italia

COLLABORATOR:

GBPA ARCHITECTS

CONTRACTOR:

Carba srl

WORK:

Design, project management, resurfacing

YEAR:

2020

Verified project register

Experience-centre acquisition and design phases.

Two related register entries document the Franciacorta experience-centre assignment in an Arcadis project context.

Market

Automotive experience centre

The facility is classified as an automotive experience centre.

Scope

Acquisition and design

The documented scope explicitly combines acquisition and design activities.

Phasing

Related Franciacorta record

A second entry is retained as a related phase without assuming additional scope.

Club, experience and proving-ground context

One campus supports different drivers, speeds and surfaces.

Aerial view of the completed Porsche Experience Center Franciacorta
The completed Franciacorta campus combines brand experience, club-style driving, handling modules and multi-surface vehicle activity within one controlled venue.